It’s time for a new kind of advertising for the internet.
People don’t trust ads. People trust people. Brands don’t need more ads. They need more people sharing them in trusted contexts.
By making context available for open use, Your Brand becomes the primary source for visuals on the internet. Images, Content & videos on the Internet are regularly seen more than the frontpage of The Times of India.
mechDNA puts your content in the hands of people, the creators of the internet. They add context by sharing your visuals with their audiences.
When your content is leveraged by choice and embedded in a trusted context, attention stays intact.
Your content organically spreads across the internet. Initially, you reach all the creators. Then, with their networks, you reach the entire internet.
The attention of devoted audiences can only be earned by brands that stop trying to take value and start trying to add value.
Ads don’t have to be creepy or annoying to work.
They just have to add value.